From barber shops, to coffee shops, to tattoo shops, to sex shops, we get tons of requests from all kinds of great businesses that want to carry Liquid Death to murder thirst and plastic.

The problem is, it doesn’t make sense for most of these small shops to order from our large distributors to get better volume pricing.

So we are testing out a new program called Death Peddlers where we will “sponsor” select indie shops who purchase cases of Liquid Death from Amazon or their local supermarket to carry in their businesses. We’ll pay a quarterly volume-based sponsorship fee to help offset the few bucks more per case to buy it at full retail.

Also, by being a part of our Death Peddlers program, we’ll incentivize some of our best shops with free shit like concert tickets, merch, and promoting them on our social channels that now reach several million people.